Our approach.

Color Capital invests in consumer products, applications, and emerging commerce platforms. We invest in things people buy, and how they buy them.

Our portfolio includes consumer goods, ecommerce, marketplaces, and emerging technology.

What we look for

Our Partners.

Color Capital was founded by entrepreneurs Jaime Schmidt and Chris Cantino. Their story is told in the book Supermaker.

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Jaime Schmidt
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Chris Cantino

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